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READ OUR BOOKS!
By Jordan Edwards
Being an entrepreneur is tough. No matter how well you plan, things can fall apart, and the stress can feel overwhelming. But the principles that lead to success in Jiu Jitsu can also help you win in business.
Author Jordan Edwards discovered this firsthand during the COVID-19 pandemic, when he used the principles of Brazilian Jiu Jitsu to keep Mixology Clothing Company alive and thriving. In this book, Edwards shares stories from the pandemic, showing how specific BJJ principles helped him overcome challenges. He then expands on how these principles can be applied to business in general.
This book integrates these principles into a framework that enables strategic, technical business decisions, even during uncertainty and fear. Edwards continues to apply this approach in both his business and personal life.
To enrich the insights in this book, Edwards launched the "Business Jiu Jitsu" podcast, featuring conversations with world-class athletes, military veterans, and industry leaders. These discussions reveal how discipline, resilience, and strategic thinking in Jiu Jitsu translate into business success.
You have grand entrepreneurial dreams, but uncertainty and fear of failure are holding you back. The fact is, there’s no better time to start a new business or expand an old one than right now. And you can make it all happen by embracing the core principles of one remarkable family.
Over the past decade, Glenn and Jordan Edwards, a father and son team of visionaries, have built numerous profitable companies from the ground up. In This is It!, they show you why some small businesses thrive while others crumble, and share the know-how and best practices that enabled them to succeed spectacularly. They also provide actionable tools to help you begin creating a strong, viable, and enduring commercial enterprise today.
It’s time to stop procrastinating and take the leap. If you’re looking for the motivation, inspiration, and expert guidance you need to get your journey started, This is It!
By Glenn Edwards & Jordan Edwards